d/construct™ / Process

d/construct is the ideal partner for early to mid-stage organizations looking to establish a strong brand presence. With a deep history in building brands and digital products, we have the expertise, skills and processes to deliver world-class work that aligns with your needs.

OUR PROCESS

01

Project kick-off

At the beginning of our project, we conduct a thorough evaluation of your unique vision, organization and needs. Together we'll explore your value proposition, your target audience, and your competitors. You'll leave this initial phase with more clarity than ever, as well as a clear and milestone-driven timeline of the project.

02

Competitive research

In order to build a brand that hits your KPIs, it's critical to conduct competitive research. Now that we fully understand your vision, we perform a comprehensive study of competition, affinity brands, your target audience, and the overall product landscape. This provides us with a springboard to the right strategy for your brand.

03

Plan and strategize

Armed with everything we need to begin, our internal team will meet to plan and strategize. We'll define your North Star, which is the overarching objective of our project together. This ensures that everything we do—from strategy, to design, to development—aligns with what is most important to you and your brand.

04

Design and iterate

We're now laser-focused. We work on a weekly communication cadence, where you'll receive consistent updates and deliverables from your project point person. We'll schedule review meetings along the way, and collaborate asynchronously on feedback and iteration.

05

Package and deliver

Once the deliverables are approved, you'll receive a final package of assets. This typically includes guidelines, documentation and creative assets, so your team has everything they to move forward with the brand and product in a way that aligns with the work we've done.

06

Launch and support

If your project includes a digital product (website, platform, app), it's time to launch. We'll push the technology live, and be ready to answer questions and support you along the way. As your partner, we'll be available for any launch or post-launch creative needs, so you are in good hands every step of the way.

The services you need—delivered efficiently and at a world-class level.

VISUAL IDENTITY

Whether you're launching a new brand, embarking on a re-launch, or building marketing or technology to support an existing brand, we approach every project brand-first. Our Visual Identity service adapts to your needs, and can include logo, typography, color palette (brand and UI), website, and any other design elements you need to visually communicate your brand.

BRAND LANGUAGE

Your brand is not just communicated visually; your verbal identity is just as important. Our Brand Language service provides brand positioning, strategy, messaging, and verbal guidelines. The result is you have a strong set of guidelines to communicate your brand's authentic and unique story.

DEVELOPMENT

Our experience in digital technology development spans over 20 years. We were one of the first in the App Store, and have been building websites and platforms for decades. Our Development service is agile and adapts to your needs and budget, building the perfect technology solution that is aligned with industry best practices and is ready to scale.

BRAND SUPPORT

Our partnership doesn't end at launch. Our Brand Support service eliminates the stress of ongoing creative needs, taking care of social media, digital and print marketing, and anything else you need to scale—all while ensuring every expression is on-brand, world-class and KPI-oriented.

Why work with us

Expertise

Our executive team got its start in the "big agency" world, leading digital branding projects for global brands such as Toyota and ABInbev. We channel this expertise into world-class services tailored to small to mid-stage startups.

Guidance

From coming up with new products and solutions for your market, to making strategic decisions with your marketing, we're founders ourselves and share our experience and guidance freely.

Efficiency

We know running a startup can be challenging, so every touchpoint of our process is designed around efficiency. From budget, to process, to strategic planning, to delivery timeline, we always work toward the best ROI and schedule possible.

Communication

Clients tell us all the time: Our level of communication is refreshing. Many agencies suffer from poor communication (leaving the client in the dark for months), so we've made it our mission to always keep you in the loop—in a way that works with your busy schedule.

Leadership

Cameron Smith

FOUNDER & CREATIVE DIRECTOR

With over 20 years experience in brand and technology development, Cameron has designed award-winning websites for Fortune 500 companies, spearheaded product design for Top 100 mobile apps, led creative teams for major consumer brands, and more.

When he's not getting first tracks on his snowboard or riding his dirt bike through the trails of his hometown of Big Bear Lake, Cameron's relentless appetite for all things design drives his leadership as Founder and Creative Director at d/construct agency.

Hailing from the "big agency" world, Cameron brings a multi-disciplinary approach that combines his experience leading projects for some of the world's most recognizable brands with the lean, hyper-creative and streamlined thinking of the startup world.

When you partner with d/construct, you'll work directly with Cameron and his small but mighty team to bring your brand's vision and true potential to life.

A process tailored to startups.

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